As part of their ongoing partnership, the USTA and Nickelodeon have announced the launch of the “Tennis Really Rocks” sweepstakes. One lucky kid will win the grand prize—a trip for four to New York to attend Arthur Ashe Kids Day, the annual kick-off event to the U.S. Open; as well as hang with the stars of Nickelodeon’s brand-new live-action series "How to Rock," Cymphonique Miller and Max Schneider. Fifty other youngsters will win a first prize— 10 & Under Tennis equipment that includes smaller racquets and lower bouncing balls specifically designed for young kids to have more fun while playing tennis. The “Tennis Really Rocks” sweepstakes will run through Sunday, April 1. Kids between six- and 12-years-old or their parents can enter the contest by visiting Nick.com/TENNISROCKS.
The USTA’s partnership with Nickelodeon is an opportunity to expand the awareness of its youth tennis initiatives to the youth and parent markets. The collaboration extends the USTA’s reach through the number one entertainment brand for kids as well as establish a platform in “tween” entertainment.
“Over the past few years we’ve been working with our industry partners to leverage our 10 & Under Tennis format and garner their support for our largest-ever youth tennis initiative,” said Kurt Kamperman, chief executive of community tennis for the USTA. “With our agreement with Nickelodeon, we’re now stepping outside of tennis and reaching a much wider youth audience to engage them in tennis. Our goal is to get them to try tennis and then keep them in the game.”
Also, as part of the USTA and Nickelodeon partnership, Miller and Schneider will make appearances throughout the year at USTA events aimed at kids and be featured in commercial and promotional spots promoting youth tennis.
“Through this partnership with USTA, we look forward to using the power of our brand to help promote the USTA’s youth tennis initiative and its 10 & Under Tennis play format,” said Pam Kaufman, chief marketing officer of the Nickelodeon Group, “The ‘Tennis Really Rocks’ spots hitting our air this month starring Cymphonique Miller and Max Schneider, are a continuation of our network’s commitment to health and wellness and send a positive message to kids.”
Miller and Schneider are well-suited to help share the message about the USTA’s kid-friendly approach to getting more kids active and healthy by playing tennis and the fun and excitement they will have by simply playing the game.
“I love tennis,” said Miller. “With courts all across the United States, it’s a sport that I can play wherever I am.” Schneider added, “I started playing when I was a little kid, and it’s one of those great sports that you can play your entire life and always have an awesome time.”