Autographs: Attempting to Price the Priceless

August 11, 2010 | By Brad Shafran
Autograph_Signature_Pic

Watching tennis players sign their name to oversized tennis balls, hats, ticket stubs and various other items after each match at the U.S. Open, I am often asked, “What’s it worth?” by those who know about my autograph business. I hate such a loaded question as there are too many variables to consider, but it’s a topic worth discussing.

Autographs can certainly provide a sound investment opportunity, especially given today’s economic climate. However, I have always believed that vintage historical and Presidential materials offers the best chance for a profitable return on your investment, rather than current sports stars or celebrities That said, collecting contemporary sports memorabilia, especially tennis items, can be a fun and inexpensive (even free!) hobby worth pursuing.

Tennis memorabilia is considered a small niche market as the passion that people bring to the court rarely translates into the collecting world. However, there is a great assortment of tennis collectibles available on the market.

Vintage tennis collectors tend to look at the early history of our sport to feed their passions—early tennis rackets, publications and photos are highly sought-after, and can fetch tens of thousands of dollars. With that in mind, collectors on a smaller budget can find vintage wood tennis rackets for as little as $20-30, which make for a great display and provide a tangible connection to the game’s past.

From time to time, I have vintage tennis autographs in my inventory. There is a trove of letters sent from tennis great Bill Tilden to one of his protégés that have hit the market and many of these letters offer sound tennis advice from one of the game’s greats. In my inventory now, there is a letter where Tilden writes, “I am glad you feel the forehand into the backhand corner is improving—it’s a valuable shot.” Timeless advice for any tennis player! Although his personal life was much maligned, Tilden’s greatness in the sport is undeniable and a letter like this only runs about $250.

I always maintain a stock of tennis signed photos—companies like Steiner Sports and Ace Authentic conduct signings with players and offer their authentication for each piece. In the world of sports collectibles, the buyer must understand and appreciate the importance of authenticity. When you cannot obtain an autograph in person, the best way to ensure 100% authenticity is to buy from reputable sources. While I list Roger Federer signed photos from a private signing on my site for around $250, a collector who puts in some time and effort around the practice courts can sometimes snag a signature free of charge from the game’s best player. That said, it’s “buyer beware” on the open market—if you didn’t see the signature signed in person or the photo doesn’t come from one of the private signings, proceed or buy with caution. When a deal is “too good to be true,” it’s also almost certainly a deal to avoid. Some hard work and a little patience can yield a fine collection of signatures for very little financial investment.

Collectors should make sure to search the Internet and local newspapers to find tennis-related memorabilia events. A two-day auction was held at the 2009 U.S. Open which offered a variety of incredible items. I found out about the sale while walking around the USTA Billie Jean King National Tennis Center and was fortunate enough to come away with many one-of-a-kind items, including Althea Gibson’s personal Social Security card.
Autographs and memorabilia are a direct connection to our idols—they can freeze a moment in time forever. Instead of asking “What’s it worth?” next time Rafael Nadal is kind enough to sign for you, treasure the brief interaction you had with one of our game’s best.

 

 

 

 

 

The original Social Security Card of Althea Gibson, considered the Jackie Robinson to the sport of tennis, one of the many items in the collection of author Brad Shafran

 

 

 

 

 

 

 

 

 

 

 

 

A signed piece by Roger Federer, one of the top selling items for Shafran Collectibles
 


Brad Shafran
Full-time autograph dealer and part-time tennis pro at Bethpage Park Tennis Center

Brad Shafran is a full-time autograph dealer and part-time tennis pro at Bethpage Park Tennis Center. He can be reached by phone at 516 978-0094, e-mail brad@shafrancollectibles.com or visit www.shafrancollectibles.com.

 

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