As someone who has attended tennis tournaments for years, I have rarely seen much out there that is new or interesting in the way of souvenirs and accessories for fans of the sport. Sure, there are tennis ball keychains, jumbo tennis balls and t-shirts, but what about something more subtle yet just as engaging for the true tennis enthusiast?

From the very beginning of the game, tennis has been a sport where fashion has played a pivotal role. From the days of lawn tennis, to the Roaring 20s and on into the 1950s, 60s, 70s and 80s … tennis style has chronicled the growing need for on the court comfort coupled with proper performance.

Woody Schneider has been a mainstay in the New York tennis community for 30-plus years. As current owner of NYC Racquet Sports in Midtown Manhattan, Schneider’s goal is to become the one-stop shop for the Long Island-based tennis aficionado who commutes to New York City.

American tennis player Melanie Oudin will step onto the U.S. Open court in her one-of-a-kind adidas Barricade shoes she personally designed through miadidas.com, adidas’ online shoe customization service.

Long Island Tennis Magazine takes a special look at Tennis Fashion & Apparel, highlighting the latest from BaNGG! Inc., Cruise Control, Peachy Tan and SmashGal.

Donnay, the 100-year-old tennis brand, has announced the introduction of a new product line for the U.S. market called the X-series. Based on patented technology called “XeneCore”, nine models will be offered ...

The 98th Australian Open Tennis Championship, the first of the world’s four grand slam tennis tournaments during the year, is scheduled to start at Melbourne Park on Jan. 18, 2010. For two weeks in January, Melbourne Park has it all. The eyes of the world will zone in as the best tennis players in the world battle for one of the biggest grand slam titles the sport has to offer. As the 2010 tennis season approaches, tennis fans are excited to see what some of the players will be wearing at the start of the year

When it comes to style, tennis has an advantage over other sports. The athletes are not hidden behind uniforms, helmets or padding. Instead, tennis players are given the freedom to wear whatever they like. At this year’s U.S. Open (Aug. 31-Sept. 13), Adidas will dress many of the top players in gear that combines state-of-the-art performance fabrics, along with unique cutting-edge style.