A look at the 2010 fashion of the Australian Open
  | By Emilie Katz

The 98th Australian Open Tennis Championship, the first of the world’s four grand slam tennis tournaments during the year, is scheduled to start at Melbourne Park on Jan. 18, 2010. For two weeks in January, Melbourne Park has it all. The eyes of the world will zone in as the best tennis players in the world battle for one of the biggest grand slam titles the sport has to offer. As the 2010 tennis season approaches, tennis fans are excited to see what some of the players will be wearing at the start of the year.

Ana Ivanovic will debut her new Adidas adilibria dress at the 2010 Australian Open. Ivanovic will make a highly anticipated comeback to the WTA tour, wearing a core yellow, dropped-waist dress with black trim that has been 18 months in the making. Ana’s feedback played a large role in the design of this dress. She had made some requests and the Adidas team worked diligently to meet her needs. Ivanovic has said that she “loves the new dress because the colors are so bright and refreshing and the skirt pleats adds a cute feminine touch. It feels very comfortable and I’m looking forward to wearing it in Australia. It’s great to have outfits that keep you cool throughout your matches especially in Australia where it is really hot. Thanks to the ClimaCool technology, this dress dries fast and still feels light on your body even if you are in the third set and sweating a lot.”

Ana’s dress is made from 100 percent recycled polyester, making it appealing to eco-friendly tennis players worldwide. The adilibria dress is accompanied by a separate bra top and boy short in black to match the dress trimming. Ana will also sport her trademark Adidas visor during her day matches.
Ana will wear the biggest-selling tennis shoe in the world, the Barricade V, as she begins the hardcourt season. Her shoe will have phantom black and core yellow detailing to complement the rest of her outfit.
The tennis dress will retail for $75 and the sneaker will cost approximately $125.
Adidas has a new addition to its lineup in 2010, with Andy Murray joining the global sportswear brand. The winner of 13 ATP titles to date who reached a number two ranking in the world earlier this year, Andy says, “I'm really excited to be joining Adidas as they are a massive global sports brand with a credible heritage in tennis. There is no doubt that this deal will help me both on and off the court.”
The 22-year-old Scotsman will wear the Adidas apparel Competition line and the famous Barricade shoe.

Keep a look out for these and other fashions at this year’s Australian Open. We will continue to update you on the latest and greatest in tennis fashion and apparel in our next edition of Long Island Tennis Magazine.


Emilie Katz