| By Long Island Tennis Magazine Staff

The USTA/Eastern-Long Island Region will kick off its new series of club owner workshops with a session focusing on cooperative advertising initiatives and search engine optimization, scheduled for Wednesday, Feb. 23 from noon-2:00 p.m.

Called LITE, or "Long Island Tennis Exchange," the workshop series will bring together Nassau and Suffolk club owners to help them to improve their businesses by working together towards common goals.

"We created LITE as an added-value benefit to our club owner members and look forward to providing dynamic speakers and informational sessions that will help expand the game of tennis on Long Island," said Daniel Burgess, president of the USTA/Eastern-Long Island Region. "The purpose of these meetings is to come together as a collective group to leverage our relationships to grow tennis through several new and exciting capacity-building initiatives."

The first meeting is hosted by the United Way of Long Island and will take place at the organization's offices, at 819 Grand Boulevard in Deer Park, N.Y. Lunch will be served.

Presenters scheduled will be Lee Goldberg, co-founder/president, Marketing and Strategy, Vector Media Group Inc. and Randy Altman, senior vice president of U.S. International Media.

There is no cost to attend the workshop, but attendees are requested to RSVP to Danny Burgess by e-mail at amertwist@aim.com or call (516) 343-3597.