Prince has officially announced its sponsorship of the prestigious Easter Bowl junior tennis tournament, set for the week of April 11-18, 2010 in Rancho Mirage, Calif. For 43 years, the Easter Bowl has been one of the most recognized and celebrated names and tournaments in American junior tennis, featuring the very best and brightest young tennis talent the United States has to offer. It is the only National Championships where the top juniors in multiple age groups and gender divisions compete at the same venue at the same time. The result is the gathering of America's future stars in what the tennis press has coined, the "Super Bowl of junior tennis."
The one-week tournament is designed to showcase talent and foster friendships among players and coaches through sportsmanship and elite competition.
“Grassroots and junior development have always played an important role in Prince's success and have been paramount in how we have grown the brand since our inception 40 years ago,” said Max Brownlee, vice president of promotions at Prince. “From Andre Agassi to Michael Chang and Jennifer Capriati to today’s up-and-comers like Sam Querrey and John Isner, we have taken great pride in cultivating tomorrow’s stars – many of whom made a name for themselves at this very tournament. The history of the Easter Bowl and our history in junior tennis makes this partnership very special.”
Prince has a long history of Easter Bowl champions, including Querrey, who won the Boys 16s Championship in 2004 and the Boys 18s Championship in 2005, Lisa Raymond who won the Girl’s 18s in 1990 and Vince Spadea who won the Boys 14s in 1988 and Jennifer Capriati who won the Girls 16s in 1988.
"We are extremely proud to have Prince as official sponsor starting this year. Not only does the Prince brand stand for excellence in terms of quality performance equipment, but it stands for excellence when it comes to junior tennis support and development as well,” said Bryan Fineberg, Easter Bowl Tournament chairman and director. “At the Easter Bowl, we are not only focused on maintaining the reputation of the tournament, but also building upon it. And with Prince as our new partner in this effort, we feel extremely confident that we are positioned well for the future."
Prince delivers a full range of performance products for competitive players of all ages and levels including the new line of EXO3 racquets, which includes the EXO3 Rebel 95, Gael Monfils’ weapon of choice, the EXO3 Black 100, Maria Sharapova’s racquet of choice and the EXO3 Ignite Team 95, used by world No. 1 ranked doubles duo, the Bryan Brothers. Prince also offers some of the most popular footwear models in the sport including the highly-praised, durable T22 model and the newly-launched line of low, light, fast all-court Lightspeed footwear, which includes the Rebel LS for men and Poise LS for women. All performance products, including string, apparel, bags and accessories are used at the games highest levels by the world’s most elite athletes. In addition, Prince delivers a full range of junior products in appropriate sizes and weights designed to encourage the youngest players to pick up and enjoy the sport.