The International Tennis Federation (ITF) has announced that Betway, a top online betting company, will sponsor both the men’s and women’s events for the Davis Cup and Fed Cup for the next three years through 2008.
ITF President David Haggerty acknowledged the potential conflict of interest, but ensured that the partnership will maintain the cleanliness of the sport.
“The ITF welcomes Betway to our family of sponsors,” said Haggerty. “To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative partners like Betway who will elevate our fans’ enjoyment of the competitions is an important initiative. Betway is a well-respected international betting brand. The ITF and Betway share the mission to keep the sport of tennis clean.”
Betway is an online gambling site that allows its users to bet on sports, play poker and other casino games.
“Davis Cup and Fed Cup by BNP Paribas fit perfectly within our roster of exciting, high profile sponsorships,” said Anthony Werkman, Marketing and Operations Director of Betway. “We are especially looking forward to this weekend’s Davis Cup by BNP Paribas Final in Belgium, as it is a key market for us following our recent launch in the country.”
The agreement will give Betway on court branding at all Davis Cup and Fed Cup World Group ties, and the ITF says that the partnership is “fully compliant with the rules and interpretations of the Tennis Anti-Corruption Programme.”