The USTA has announced that Grand Marnier Liqueur has entered into a partnership with the USTA to become an official sponsor of the Olympus U.S. Open Series. Grand Marnier will also sponsor seven Olympus U.S. Open Series events, including the Atlanta Tennis Championships, Farmers Classic, Bank of the West Classic, Mercury Insurance Open, Western & Southern Financial Group Masters & Women’s Open and Pilot Pen Tennis.
The sponsorship will support Grand Marnier in its launch of two new signature cocktails–The Grand Smash and The Grand Cran–and will establish an ongoing relationship with tennis at all levels. Grand Marnier will have a branded tent at each Olympus U.S. Open Series sponsored event, where it will serve its new drinks in co-branded red tennis ball souvenir cups. Grand Marnier brand ambassadors will also be on-site at each event educating tennis fans on the Grand Marnier brand and providing recipe cards so fans can make the signature cocktails at home or order them at bars and restaurants.
“The USTA is excited to add Grand Marnier to our list of Olympus U.S. Open Series sponsors,” said Harlan Stone, chief business and marketing officer for the USTA. “Grand Marnier’s commitment to the Olympus U.S. Open Series further endorses the appeal of the Olympus U.S. Open Series as an effective marketing platform for companies in virtually any and all business categories.”
“We are extremely excited to participate in this year’s Olympus U.S. Open Series events and look forward to building a successful long-term partnership,” said R. Scott Green, senior vice president of marketing and sales, Marnier-Lapostolle Wines and Spirits. “The demographic and psychographic profile of the tournament attendees perfectly dovetails with our own target consumers–they are passionate about living life to the fullest and in a truly vibrant and stylish manner.”
Now in its seventh season, the Olympus U.S. Open Series has established itself as a true regular season of hard court tennis, linking 10 summer tournaments to the U.S. Open. In 2008, Olympus became the first title sponsor of the Series. The Olympus U.S. Open Series is also supported by sponsors American Express, evian and SPDR Gold Shares.
For more information, visit www.usopenseries.com.