| By Long Island Tennis Magazine Staff

PGA TOUR Superstore in Westbury, N.Y. is a reputable golf retail destination, but if you walk the store floor, engage with its staff and ask around, this national retail chain that specializes in golf is quickly making a name for itself in tennis and with the tennis community.

“Tennis is an important part of our business and an area where we offer personalized service and expertise,” said Jamie Keitz, who runs the Tennis Department at PGA TOUR Superstore Westbury. “We are focused on expanding our presence and growing the tennis business by providing an unmatched experience in tennis retail that will attract customers and keep them coming back.”

Whether you’re in the market for the best racquet and stringing advice for your game, Keitz and her staff are educated and informed in all aspects of tennis retail. They stay up-to-date on the latest rackets, strings, grips, accessories and stringing techniques.

“We have USRSA Master Racquet Technicians who work to fit you with the racquet, string and tension that are right for your game,” said Keitz, who spent nearly two decades working on the pro tennis circuit. “After working the U.S. Open and at other events, I was eager to switch gears, travel less and focus on retail. After coming back to work from a big knee surgery last December, I noticed after six months off, a tremendous increase in tennis traffic here, and it was more and more apparent tennis customers were visiting and visiting us often.”

Keitz’s team includes another industry veteran, Adam Moramarco, who has been in retail for 20-plus years on the equipment side. Together, the experienced duo is generating momentum for the retail chain’s tennis business and in the community.

“Our company has always offered golf and tennis,” said Anthony Chiofalo, tournaments and events marketing manager. “One of the keys to our success is our people, and when it comes to tennis, we have the best in the business from master stringers to those who understand equipment and retail and that’s what Jamie and Adam bring.”

Many PGA TOUR Superstore customers play both golf and tennis. And whether they are looking for expertise in one sport or the other, the national retail chain is changing the reputation of traditional big box stores by providing personalized customer service often found at smaller, local (tennis and golf) pro shops.

“We don’t just sell products here, we fit people for the things they need,” said Chiofalo. “If someone comes in and wants to try something on, our certified people help them out. Jamie and Adam are always giving advice to customers on whether they should use a lighter racket, or use a heavier racket, and it works the same way on the golf side. We aren’t here to sell you a product; we are here to help you. We are tennis players and golfers just like you are, so we enjoy helping each other out.”

One of the major offerings the store and staff prides itself on is its presence in the community, and the variety of services it offers. If you are hosting a tennis tournament, they offer packages where you can distribute gift cards or products such as a tennis towel or restringing to your participants, and even year-long memberships to the store. The memberships can cover re-stringing, court rentals and free shipping on all orders.

In addition, PGA Superstore hosts in-store events such as contests, clinics, fundraisers, parties and many more functions, which can enhance your cause. The store is involved with numerous charities, such as the Ronald McDonald House and Tuesday’s Children, and takes great pride in being a part of and contributing to the betterment of the community.

“In the last year, we did close to 3,000 events. Everything from golf, tennis, fundraisers, even fashion shows,” added Chiofalo. “We host in-house events, and even did one for the Nassau County Museum of Art, where we helped them raise $30,000. We open up the store as a great venue for events; we are so much more than retail, we are a part of the community.”

In the future, Chiofalo, Keitz and the rest of the staff hope to get involved with local leagues, schools, and country clubs, helping them with services and products, with the goal of continuing to benefit the tennis community on Long Island.

PGA Superstore is located at 1254 Corporate Drive in Westbury, N.Y. For more information, you can reach them at (516) 824-3000 or visit PGATourSuperstore.com/Tennis.