| By Long Island Tennis Magazine Staff
Copyright: Getty Images/Credit: Jupiterimages

The USTA has announced that it will feature a series of Kids Tennis initiatives at the 2010 U.S. Open, including a QuickStart Tennis demonstration in Arthur Ashe Stadium and a full day of QuickStart Tennis activities during Labor Day weekend on Saturday, Sept. 4. Kids Tennis programming will also be prominently featured on Arthur Ashe Kids Day presented by Hess, and will have a strong presence in SmashZone, located in the Indoor Tennis Center.

“Getting kids more involved in the sport of tennis is one of the USTA’s highest priorities,” said Lucy S. Garvin, chairman of the board and president, USTA. “I can think of no better way to promote the USTA’s Kids Tennis initiatives than by featuring them prominently at the U.S. Open, the world’s highest annually attended sporting event.”

“Integrating Kids Tennis and the QuickStart Tennis play format into multiple aspects of the 2010 U.S. Open provides Kids Tennis with exposure to hundreds of thousands of people, growing the game at the grassroots level,” said Kurt Kamperman, chief executive of community tennis, USTA.

The 2010 U.S. Open will feature two demonstrations of the QuickStart Tennis play format, including a center court demonstration in Arthur Ashe Stadium prior to the night session on Thursday, Sept. 9 that will feature kids from tennis clubs in Chicago and Augusta, Ga. QuickStart Tennis will also be demonstrated on Saturday, Sept. 4 on Court 12 from 1:00 p.m.-7:00 p.m., offering families the chance to pick up a racquet, work with USTA coaches and experience the benefits of the play format for themselves.

SmashZone, the premier fan interactive attraction in tennis located in the Indoor Tennis Center, will highlight Kids Tennis programming with a number of 36-ft. courts for kids and their parents to use. One new feature will be the "Get Sized Right" racquet displays and other information designed to teach parents more about Kids Tennis. Two-time US Open champion Tracy Austin will conduct a QuickStart Tennis clinic in SmashZone during Aug. 31’s Family Day, and U.S. Fed Cup Captain and EveryoneBreathe.com spokesperson Mary Joe Fernandez will also conduct a similar clinic.

Arthur Ashe Kids Day will also provide families the opportunity to view and experience the QuickStart Tennis play format. Two of the outer courts will be entirely dedicated to QuickStart Tennis, and a QuickStart Tennis demonstration will be featured in the Stadium Pre-Show with players from local NJTL chapters.

For more information, visit www.usopen.org or www.usta.com.