Maria Sharapova is back and better than ever. She is practically unstoppable. With this year's U.S. Open behind us, it's now time for the "Maria Sharapova Image Rehabilitation Tour." Maria has a tell-all, say-nothing book about the profound difficulties of being a beautiful, wealthy, incredibly successful tennis star who was rightfully convicted of cheating.
The media is just eating up Maria's press releases. Here are three headlines from today:
►Forbes: Maria Sharapova—How This Immigrant Became a Global Tennis Star
►Tennis Magazine: Maria Sharapova's Compatriots Have Stood by Her Side for a Reason
►NBC: Maria Sharapova Reveals the Tears That Changed Her Relationship With Serena Williams Forever
Image the positive press she would be getting if she wasn't aloof and inaccessible to the press for most of her career, and she didn't get convicted for taking a banned substance which is a performance-enhancing heart medication for a heart condition she doesn't have?
With sincere apologies to Rodgers and Hammerstein, "How do you solve a problem like Maria(s)?”
Go on a well-timed, carefully planned book tour!
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Steven Kaplan Steve Kaplan is the owner and managing director of Bethpage Park Tennis Center, as well as director emeritus of Lacoste Academy for New York City Parks Foundation, and executive director and founder of Serve &Return Inc. Steve has coached more than 1,100 nationally- ranked junior players, 16 New York State high school champions, two NCAA Division 1 Singles Champions, and numerous highly-ranked touring professionals. Many of the students Steve has closely mentored have gone to achieve great success as prominent members of the New York financial community, and in other prestigious professions. In 2017, Steve was awarded the Hy Zausner Lifetime Achievement Award by the USTA. He may be reached by e-mail at StevenJKaplan@aol.com. |