| By Steven Kaplan

If you have been to Disneyworld, you know that while the rides are the attraction, they are really the hook to sell merchandise and hospitality.

I was at the U. .S Open this year and it is "Tennisworld." Opportunities to spend money abound.

I have read that the economic impact of the Open on New York is greater than the Jets, Giants, Yankees and Mets combined. I try to go once or twice each year and $4.75 Snapples look pretty good with that incredibly long line if you want to bring in water.

The economic impact on my wallet also exceeds the Jets, Giants, Yankees and Mets combined. Each year, a new attendance record is set. I guess they just sell more tickets and build more Jumbotrons because you cannot get into the stands anymore.

I love tennis, but after I attend the U.S. Open each year, I feel more and more like there is no place like home.
 

Steven Kaplan

Steve Kaplan is the owner and managing director of Bethpage Park Tennis Center, as well as director emeritus of Lacoste Academy for New York City Parks Foundation, and executive director and founder of Serve &Return Inc. Steve has coached more than 1,100 nationally- ranked junior players, 16 New York State high school champions, two NCAA Division 1 Singles Champions, and numerous highly-ranked touring professionals. Many of the students Steve has closely mentored have gone to achieve great success as prominent members of the New York financial community, and in other prestigious professions. In 2017, Steve was awarded the Hy Zausner Lifetime Achievement Award by the USTA. He may be reached by e-mail at StevenJKaplan@aol.com.