When many people hear the name PGA Tour Superstore, the immediate thought may be that it’s a place that only serves a person’s golf needs.
But that certainly is not the case, and the nationwide brand had made a name for itself in the tennis industry, including at the location here on Long Island in Westbury.
“We have people here, including a master stringer and tennis professionals, who are just tennis people,” said Anthony Chiofalo, Events and Tournament Marketing Manager at the Westbury store. “We offer programs for schools and high-level players, as well as for the recreational players who want to just go out and hit on a Saturday morning. Our people are local, so they know the area, and they are all about tennis.”
In recent months, the folks at PGA Tour Superstore have expanded the tennis section of the store, adding in a new display, which makes it easier to showcase the new products, including rackets and bags, that they offer. As they are always bringing in the latest in tennis apparel, it’s important for them to always be offering its customers the top-of-the-line equipment, says Chiofalo.
“We have programs that are strictly designed for both golf and tennis events. A lot of golf outings now are doing tennis activities as part of their events, so we naturally help them out,” he added. “We have different discounts we offer to people, in addition to that. If people come out to an event just for the tennis end of it, we have discount cards, towels and other giveaways. It’s a great way to make them feel like they are a part of our family and community.”
Being a store that is entrenched in the local community and taking pride in giving back, is something that is at the top of the priority list for PGA Tour Superstore across all of its stores in the United States.
“It’s the No. 1 priority of the Arthur M. Blank Family Foundation and Arthur Blank himself,” said Chiofalo, referring to the owner of the National Football League’s Atlanta Falcons, who is also the owner of PGA Tour Superstore. “He provides us as a store the opportunity to give back to our local community and local foundations. We have many offerings here at the store.”
Recently, the Westbury location hosted an event on the 18th anniversary of the September 11 attacks, to honor first responders and raise money for charities: The New York State Troopers Memorial Fund and the FDNY Burn Center.
Guests were invited to the store to take part in a number of activities including a driving contest, a putting contest and a closest-to-the-pin contest. There was food and refreshments provided, and the event raised about $600 for the charities.
“We open the store for events all the time,” said Chiofalo. “For fun or fundraising, just come by and ask. We can set it up.”
Despite being a company that is nationwide, with stores all across the country, PGA Tour Superstore has made it clear that one of its goals is to be a key component of the local communities in which they exist. That is evidenced by the array of events, programming and fundraisers it holds throughout the year, the Westbury location hosts free clinics as well as Kids Zone events on a monthly basis.
Those initiatives are something that Blank and the PGA Tour Superstore corporate offices take great pride in, and can be clearly seen in the way the Westbury location operates and engrains itself with the local happenings of its area.
PGA Tour Superstore just opened its 41st store in the country, in Sarasota, Fla., after opening one up in Boston, Mass. earlier this year.
“The original goal was open about 50 stores, but it looks like we are going to go way past that,” said Chiofalo.
The Mission Statement of the PGA Tour Superstore says “only we have the knowledge, passion, depth of assortment and experience to inspire golfers and tennis players everywhere to play better, have more fun and grow the game. As a part of the Blank Family of Businesses, we observe our Core Values as an important part of how we operate each day. We invite you to learn more about the Blank Family of Businesses and our Core Values, and discover how we are giving back to our communities”, something it takes pride in trying to emphasize on a daily basis.
Whether you are an avid tennis player, an avid golfer, or a little bit of both, PGA Tour Superstore has become a go-to destination for your needs, and in the process, continues to do its part in growing the games and helping to better its community.