New Additions to 15th Annual Arthur Ashe Kids Day Talent

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The USTA has announced that singing sensation David Archuleta, rising star Shontelle and tennis great Roger Federer have been added to an already star-studded lineup that includes chart-topping pop superstars Jonas Brothers, TV and recording sensation Demi Lovato, tennis world number one-ranked Rafael Nadal, Andy Roddick, Kim Clijsters and Novak Djokovic for the 15th Annual Arthur Ashe Kids Day presented by Hess, set for Saturday, Aug. 28 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y., from 9:30 a.m.-4:00 p.m.

Hosted by Adrienne Bailon and Quddus, the show will feature special celebrity guests including Nick Cannon. The popular full-day tennis and music festival for children and families–including interactive games, musical entertainment and tennis clinics–will also feature performances from Allstar Weekend and School Gyrls. More musical acts and tennis stars will be announced in coming weeks. Arthur Ashe Kids’ Day Presented by Hess will kick off the 2010 US Open, which runs from Aug.30-Sept. 12.

From 9:30 a.m.-1:00 p.m., kids and their families can experience an exciting schedule of free tennis games, live music and attractions taking place throughout the grounds of the USTA Billie Jean King National Tennis Center. Inside Arthur Ashe Stadium from 1:00 p.m.-4:00 p.m., the live tennis and music show will feature fun exhibition matches and skills competitions with Rafael Nadal, Andy Roddick, Kim Clijsters, Novak Djokovic, and other top players and celebrities with musical performances by the Jonas Brothers, Demi Lovato and more. In celebration of the 15th anniversary of Arthur Ashe Kids Day, the Jonas Brothers and Demi Lovato are the first artists to reprise their performances at the event, having appeared in 2007 and 2008 respectively, with the Jonas Brothers having made their debut here in 2005 on the Hess Get Pumped Up stage.

Stadium show tickets are on sale now through Ticketmaster (1-866-OPEN-TIX), usopen.org and at the USTA Billie Jean King National Tennis Center box office. American Express is the official card of Arthur Ashe Kids’ Day. General admission promenade tickets cost $10 and loge tickets are $20. Arthur Ashe Kids' Day will be broadcast nationally by CBS on Sunday, Aug. 29, from noon-1:30 p.m. (EST). Kids 12-and-under with stadium show tickets will receive a free Arthur Ashe Kids Day hat from the USTA and Hess on a first-come, first-served basis. In the event of inclement weather, ticket holders can log on to usopen.org for the most up to date information.

“We have seen some of the biggest names in tennis and entertainment on the court during Arthur Ashe Kids Day presented by Hess,” said Harlan Stone, chief marketing officer, USTA. “Our 15th year will be no different, and this day of excitement and fun for kids and families, will again honor a great humanitarian and icon of our sport.”

Over the years, Arthur Ashe Kids’ Day has featured many of music’s biggest acts, including Justin Bieber, Rihanna, Jessica Simpson, Britney Spears, Jordin Sparks, Backstreet Boys, Ne-Yo, Sean Kingston, Jesse McCartney, Bow Wow and Hanson.

This year’s lineup features:

►The Jonas Brothers: Kevin, Joe and Nick Jonas, the platinum selling and Grammy nominated songwriters and musicians who perform as the Jonas Brothers, have sold nearly nine million copies of their four albums. Known for their dynamic stage performances, their 2009 world tour sold over one million tickets and was one the best selling tours of the year. The Jonas Brothers kick off their 2010 three continent concert tour in Chicago on Aug. 7. The brothers next star in the Disney Channel Original Movie “Camp Rock 2: The Final Jam” premiering Friday, Sept. 3. The second season of their Disney Channel comedy series “JONAS L.A.” is currently airing on the Disney Channel. The premiere season of the popular series was just nominated for an Emmy Award for Outstanding Special Class Program.

Demi Lovato: For the past two years, actress and recording artist Demi Lovato has been on a non-stop upward trajectory in music and TV. Her solo album "Don't Forget" debuted at number two and her most recent album, "Here We Go Again," debuted at number one on the Billboard 200, delivering a platinum-certified hit of the same name. In 2008, she starred in "Camp Rock," the year's number one-rated cable TV entertainment telecast in Total Viewers and Tweens. In 2009, she debuted as the title character in Disney Channel's now hit series "Sonny With A Chance," and won a Teen Choice Award for the role. Demi headlines the Disney Channel Original Movie “Camp Rock 2: The Final Jam” premiering Friday, Sept. 3. She begins a three continent concert tour with Jonas Brothers and other stars from "Camp Rock" in Chicago on August 7. Demi is the national spokesperson for the Teens Against Bullying campaign, in partnership with PACER (Parent Advocacy Coalition for Educational Rights). She is also an ambassador for Disney's Friends for Change program, a multiplatform environmental initiative that helps kids help the planet.

David Archuleta: In the summer of 2007, at the tender age of 16, David was finally old enough to audition for American Idol. This was the first step on the path that led him to who he is today. He became the runner-up for the seventh season of American Idol and signed to 19 Recordings/Jive Records. His self-titled debut album contained the hit song “Crush,” which has sold over 2.3 million digital units to date, and went on to sell more than 750,000 albums. Last year, he released a seasonal album, “Christmas from the Heart” and it is certain to become a holiday staple for years to come. David's sophomore album “The Other Side of Down” will be in stores this fall and features his first single "Something 'Bout Love." In June 2010, Archuleta penned his first book Chords of Strength: A Memoir of Soul, Song and the Power of Perseverance which debuted on the New York Times Best Seller list. The autobiography chronicles lessons he’s learned in his young life so far and encourages young people to follow their dreams.

Shontelle: Bajan singer- songwriter SHONTELLE scored a Top 40 entry in 2008 with her gold-certified debut single, “T-Shirt,” which sold more than one million copies worldwide. Now the SRC/SRP/Universal Motown pop sensation is back with her explosive summer single, “Impossible.” The infectious ballad has soared to number nine on Billboard’s Pop Song chart, 12 on Billboard’s Digital Songs chart, and 16 on the Billboard Hot 100 chart. It also ranked number one on Music Choice’s Hit List. Shontelle's second album, No Gravity, will be released on Sept. 14, 2010.

►Allstar Weekend: In 2009, San Diego's Allstar Weekend was added to Radio Disney's “Next Big Thing” competition and subsequently signed to Hollywood Records. A little over a year later, the band’s high-energy pop-punk single “A Different Side of Me” has sold over 100,000 copies and topped Radio Disney’s Top 30 Countdown.

The interactive activities, offering children of all ages a chance to hit with top tennis pros and win prizes, include: 

►Hess Get Pumped Up Festival Stage: Features up and coming musical acts Allstar Weekend, School Gyrls and Alexis Jordan.

►The Hess Express Obstacle Course: Kids test agility, balance, running and tennis skills.

►Nike: Tennis and skill activities on two courts featuring Nike sponsored athletes.

►IBM Hit the Spot!: Two radar guns on court test the speed of kids' serves.

►QuickStart Tennis: An exciting new play format for learning tennis, designed to bring kids into the game by utilizing specialized equipment, shorter court dimensions and modified scoring, all tailored to age and size. It is divided into two different levels–ages eight and under and ages 10 and under.

► USTA Serves Adaptive Tennis: Supported by USTA Serves, the National Charitable Foundation of the United States Tennis Association, demonstrations and clinics conducted for children with disabilities.

►Olympus Capture It All: This court will feature various volley drill stations.

►World TeamTennis: Younger kids will participate in relay races and balance challenges.

►Also: Player practices, player autographs, face-painting, hair braiding, juggling and plate spinning, stilt-walkers, balloon artists and more.

For more information, visit www.usopen.org/kids/ArthurAsheKidsDay.