January 10, 2013 | By Long Island Tennis Magazine Staff
The ATP and Rolex, the leading brand of the Swiss watch industry, have announced a new multi-year partnership in which Rolex becomes the Official Timekeeper of the ATP World Tour. In addition, Rolex has extended its existing sponsorship of the season-ending Barclays ATP World Tour Finals at The O2 in London.
Rolex has a long-standing relationship with tennis, sponsoring the sport’s leading tournaments, and is proud to count Roger Federer among its family of testimonies. The new partnership sees Rolex become an Official Gold Partner of the ATP World Tour.
"We are delighted to announce our new partnership with Rolex, such a prestigious brand with an exceptional sporting heritage," said Brad Drewett, ATP executive chairman and president. "This new partnership underlines the global appeal of our game to both fans and sponsors alike–it’s a very exciting time to be involved in men’s professional tennis."
