Bouchard Signs Agreement With WME-IMG
Eugenie Bouchard has signed a global marketing and management deal with the agency WME-IMG, joining Maria Sharapova and Serena Williams as IMG Tennis clients.
“I am really excited about joining WME-IMG, a company that is in the best possible position to help me achieve my business goals and maximize the value of my brand,” said Bouchard. “I have a great team around me and can’t wait to get started.”
Bouchard will be represented by the company’s tennis division. Her management team will be run by Jill Smoller, Williams’ longtime agent.
The 20-year old Canadian enjoyed a breakout season in 2014, capturing her first WTA title while also reaching the final at Wimbledon. She currently ranks seventh in the world.
For her exploits on the tennis court, Bouchard quickly became the fan-favorite of many across the world. She has inspired an army of fans called the “Genie Army’ and is one of the more popular ladies on the tour.
She hopes to expand her off the court brand by working with IMG Models.
“Genies unique combination of talent, mental fortitude, and charisma make her the type of athlete who transcends sport; and the unparalled opportunities and partnerships across WME-IMG in areas including tennis, marketing and modeling will help ensure she reaches a new level of global success,” WME-IMG said in a statement. “We look forward to working with her to achieve her goals both on and off the court.”
