Melanie Oudin to Wear Personalized adidas Barricade Shoes at 2010 Open
American tennis player Melanie Oudin will step onto the U.S. Open court in her one-of-a-kind adidas Barricade shoes she personally designed through miadidas.com, adidas’ online shoe customization service. The 18-year-old from Georgia designed her first pair of mi adidas shoes last summer prior to her exciting quarterfinals run at the 2009 U.S. Open. Oudin wore “BELIEVE” on her Barricades and became the youngest American player to advance to the tournament quarterfinals in 10 years.
For the upcoming U.S. Open, Oudin has designed a new pair of Barricade 6.0’s via mi adidas and will wear “COURAGE” on her feet as she takes on the competition in Flushing Meadows.
“The reason I chose the word COURAGE is because in order to believe you have to have the courage to do so,” Oudin said. “Courage to me means playing with no fear and going for it no matter what. You can believe in yourself so much but unless you have the courage to go on the court and put yourself on the line every time you won't make it. You need courage and belief to make it to the top.”
Fans can make their own unique statement on-court by designing their own Barricade 6.0’s at www.miadidas.com.
Creating customized shoes traces back to adidas founder Adi Dassler, who strove to create the best performing footwear for athletes when he started developing shoes more than 60 years ago. Today on www.miadidas.com, athletes can customize their own basketball, running, soccer and tennis shoes choosing from a wide array of colors, designs, materials and logos for thousands of possible custom sneaker combinations. Focusing on fit, performance and design, mi adidas provides athletes with an easy three-step design process to create their ultimate personalized shoes.
For more information, visit www.adidas.com.
