| By Press Release
Photo courtesy of New Balance


Global athletic leader New Balance announced today the signing of 14-year-old tennis star Cori “CoCo” Gauff to a multi-year endorsement contract. Gauff joins an extensive list of Team New Balance tennis athletes including Milos Raonic, Sorana Cîrstea, Danielle Collins and Heather Watson.

Born and raised in Delray Beach, Florida, Gauff started playing tennis at the age of seven. At just 13, she became the youngest girl to make the U.S. Open girls final. Eight months later, Gauff became the fifth-youngest winner of the French Open girls’ tournament in June 2018.

“I wasn’t expecting this to come so early. I was expecting this to come two or three years from now,” said Gauff about her recent win at the French Open. When Gauff is not competing, her time at home consists of training, school work and eventually spending time with her family. “I love to play with my brothers, watch sports with my dad and eat at our family restaurant. When I am home, it feels great to be a normal teenager in the community.”

As Gauff trains for a competitive 2019 schedule, she has her eyes set on becoming a top 200 contender. While some may refer to her as the next top female tennis star, Gauff has her own plans to create a legacy for others to follow. “I want to be a role model to as many young athletes as possible. Still to this day, I watch my role models on TV and it motivates me to one day be able to play on the biggest stage,” said Gauff.

Gauff is currently ranked 6th in the ITF Juniors Girls ranking.