Puffery in Ads

Has anyone see the Domino’s commercial from a few weeks ago that claims Papa John’s has engaged in "puffery?"

Domino’s defines puffery as "exaggerated statements based on opinion, not fact." When advertisers commit puffery, they frequently use terms like "better," "best," "ultimate" or "greatest."

It’s easy to find examples of puffery in the tennis world. It fact, you could probably find it in this magazine.