Author: Steven Kaplan

  • Tournament Tough

    Lately the northeast has seen some of the most extreme winter weather in recent memory. Three weeks ago the "Snowacane" dropped over 30 inches of snow in some areas. Last weekend a powerful Noreaster whipped hurricane force winds across the local region. I expected most of the tournament matches would be canceled or postponed during…

  • Ria

    Anyone who has walked into Bethpage Park Tennis in the last six years has probably met and certainly remembers, Ria. She was friendly, cheerful and always helpful. She remembered everyone’s name and a little bit about their life. When she asked, "How are you?" she truly cared about the answer. Her job title was "assistant…

  • Puffery in Ads

    Has anyone see the Domino’s commercial from a few weeks ago that claims Papa John’s has engaged in "puffery?" Domino’s defines puffery as "exaggerated statements based on opinion, not fact." When advertisers commit puffery, they frequently use terms like "better," "best," "ultimate" or "greatest." It’s easy to find examples of puffery in the tennis world….

  • The Importance of the Blog

    As a computer semi-illiterate, I have read very few blogs and I have just a superficial understanding of the blog format. I have, however a clearer understanding of the significance of blogs in today’s technology driven news world. An increasingly large percentage of people keep current with the world via blogs. This is both an opportunity…